User-friendly websites, which have high usability are usually rewarded by the search engines. Google favors keyword rich sites as well as those that demonstrate user engagement. If visitors stay on your website longer, repeat their visits, and view more pages, your SEO ranking will improve.
1. Quality, Relevant, Useful Content
The amount of time that visitors spend on your website is known as “dwell time” and is an SEO ranking factor. Offering quality and useful content on your website translates to visitors staying on your website for longer to consume the information and ultimately increase the dwell time. 2,000 to 2,500 words is the ideal content length according to research for the highest ranking in the search engine results. Word count is not the only important factor in SEO because nobody will consume your content if it does not offer value. The good thing about longer content is that it gives you the chance to include more keywords, include more outbound links, offer more value, and get visitors to commit more time reading to increase the dwell time. You should also aim to create highly useful content because when people bookmark it on Chrome, you will enjoy a boost in your Google ranking.
2. Page Load Speed
Bing and Google both use page load speed as a ranking factor. Visitors may leave your website if they have to spend additional time even just a few seconds for pages to load. This can affect your dwell time, reduce the number of pages viewed, and increase the bounce rate ” all which could translate to a lower SEO ranking. You can increase the page load speed in a variety of ways including optimizing the image sizes, reducing the number of redirects, using fewer plug-ins, ensuring that code is streamlined and clean, and using caching plug-ins. Research shows that you can increase the conversion rate by using good quality images. Optimizing your images properly can help you take advantage of photos to improve a visitor’s experience, increase trust, and generate empathy without inhibiting the page load time, which has the power to affect SEO rankings. Our tip for you would be to aim at the fast speed. Google will only love your website and you will be rewarded in the end.
3. Image Files Names
You can also ensure that images work hard for you on the SEO front in other ways besides image sizing and file format.You signal the relevancy of your content to the search engines using keywords for the caption, description, title, alt tag, and image file name.
4. Header Tags
Nobody loves running into a wall of text. Properly formatting your content helps to improve the user experience of your website tremendously. It makes your readers more willing to take the time to read your content and even come back for more, ultimately signaling your relevancy to the search engines. Using header tags correctly helps break up content into readily utilizable and readable sections. To improve the user experience and by extension the SEO ranking you can easily insert header tags in WordPress.
5. Outbound Links
To ensure that content is more relevant and useful. You should link out to authority websites for more in-depth information that your readers can easily use. Linking out to highly respected authority sites increases the relevancy of your content and a number of time visitors spend on your website and sends trust signals to the search engines and ultimately improve your SEO ranking. Still, more is not always better. Having too many outbound links can be a distraction and can make your content harder to navigate.
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Are you concerned about the upcoming Google algorithm update? Well, don’t panic! It’s understandable to be a bit stressed out, but it’s best to keep a level head. One thing that must be accepted is that an exact list of what’s going on with the current algorithm is never going to fall into our laps. To get into a frenzy over things that we can only discover naturally anyway is a complete waste of time.
It’s also useful to look at the recent update to Penguin! There was some information shared by Google regarding their changes to Penguin with version 4.0. They made sure to utilize the Google Webmaster Central Blog to clue people in. The discussed changes include the fact that Penguin is now real time, as well as more granular. Despite many other adjustments being present, the effort to not leave everyone in the dark is admirable.
It’s best just to wait and see how these things play out before becoming too reactive. If you relax rather than panicking, you’ll be in a better state of mind when it comes to handling the hand
being dealt. It’s tempting to try and get all of the changes made to suit your website to the algorithm as soon as possible, but there are too many inherent unknowns at the moment. It’s best to take a look at how your site may have been impacted once more information comes through. After all, if your search engine optimization strategy was already working for you, it’s likely that you’re not going to see any immediate negative impact. In fact, your traffic may even improve!
Google is obviously on a constant push to make their products even better for their audience. That’s the whole purpose of the regular algorithm shifts in the first place. It keeps webmasters on their toes, and always striving to improve their content. You shouldn’t look at it from a perspective of being messed with somehow. Google values the impact of well-crafted professional SEO company. They just want to make sure that they cut down on any practices that cheat the system via spam or “black hat” methods.
How your website’s traffic will be affected by the impending algorithm update may take a few days or even weeks. It’s best to take stock of your current statistics and then compare them to the results you see a few weeks out. Obviously, any change for the worse can then be adjusted.
The Importance Of Credible Sources
One of the most important things that anyone has to keep in mind is the sources. Having great sources will determine if you will have a great company or not. When you are making any decisions keep this picture in mind.
Now that you know to keep a level head, it’s important to consider the best possible sources for information after the change. Knowing how to get started with any necessary modifications can present quite a challenge. That said, there’s no greater place to turn to than the Google Webmaster Blog. You should be sure to pour over every post. There’s sure to be useful hints helping suss out exactly what the update may have changed. You should be able to pinpoint any points of contention within your website right away. If you’re still starved for info from there, you should also turn to Search Engine Land. Their staff and contributors are always very much on the pulse of SEO, so you know they’ll be all over the ins and outs of the algorithm change.
Finally, it may be useful to consider what happened with Possum in another recent update. Possum deals with local search engine optimization, especially in the removal of spam. Google never really said much about their update to it in the Webmaster Blog, but there were enough changes to cause quite an uproar from several webmasters.
Understand why your client’s customers don’t buy: Understanding why customers don’t buy is one of the most critical things that you need to learn to help a retail client improve their conversion rates. Poor merchandising, out of stock products, unable to find sales help, long lines and more can cause customers not to buy. There are reasons why customers visit a store and don’t make any purchases, and that is something both you and your client need to understand. Recommend that store managers spend time observing customers in their stores. Their behaviors should be carefully followed. Customers should be watched as they move through the shop. That will help management identify some actions that can be taken to convert more store visitors into paying customers.
Staff should be aligned to traffic instead of transactions: This is a simple step that many retailers overlook. Even during the best of times, it can be tricky to schedule staff properly. When staff resources are aligned to when prospective customers are in the store, it can help to maximize the chances of converting more of these visitors into buyers. Particular attention should be paid to lunch time. Store traffic may increase significantly, but staff lunch breaks may drag the store’s conversion rates down. Associates need to eat, but at the same time, it is paramount to serve customers. A retail store can help to increase their conversions by matching staff schedules with traffic timing and volume.
Search for conversion leaks and get the holes plugged: Conversion rates and traffic volume have a tendency to be inversely measured. In other words, when there are high amounts of traffic, conversion rates have a tendency to sag or go down. When there are low traffic levels, conversion rates have a tendency to increase. It isn’t difficult to understand why this occurs. When a store is very busy, it is harder to get assistance from an associate and lines are longer. When a store isn’t very busy, the opposite is true. So to help your client improve their conversion rate, look at a store’s conversion effectiveness and traffic patterns by the hour and day of the week to discover when conversion rates are lagging – those delays represent those times when sales are lost.
Let’s say you have a Chicago store: It is critical for clients to have objectives and goals to improve their results. If their stores do not have conversion goals, you need to help your client set them. Keep in mind that since each store is unique, there need to be different conversion goals established for each store. One store hitting a 15% conversion rate target might be doing quite well, while another store might be under-performing with a 30% conversion rate. Conversion rates should continue to be adjusted according to how the store performs.
Get everyone involved in the conversion process: A collective effort is needed from all staff to convert prospects into buyers. Stress with your client that everybody in the store plays an important role, from merchandisers to sales associates and cashiers. Conversion isn’t just a business metric. Instead, it is a primary measure of how well the entire store is helping to encourage visitors to buy. One good way of contributing to improving conversions is to make sure all staff has a good understanding of what conversion is and that everyone helps to influence it. Staff should be asked why they think individuals don’t buy and what steps can be taken to the store to improve its conversion rate. Encourage your client to share their results with their staff, get them to buy-in and discuss their targets. If the team gets excited about increasing conversion rates, it will help to improve the chances of achieving the objectives significantly.
Prospects visit retail stores every day with the intention of making purchases but often leave without buying anything. If you can help a store capture even a couple more of those lost sales, it can significantly impact the store’s overall sales results. It isn’t difficult to improve in-store conversions, but attention and focus are needed. Use the suggestions above to help your clients enhance theirs in-store conversion rates.
Keyword research is easily one of the most important activities to address when it comes to Search Engine Optimization. Being able to research your market’s ideal keywords adequately and key phrases such as any search engine optimization companies will allow you to recognize and target all of the keywords that generate a lot of ‘buying’ traffic within your niche. This is ultimately going to help you optimize the traffic that comes to your website, and maximize the amount of traffic that you can get to your site as well. With that being said, it is just as important to know how to perform keyword research properly for a respective industry. Below, we will be going some of the different tips that you should utilize to perform keyword research for a dental client in Chicago.
Tips To Perform Keyword Research For a Dental Client In Chicago:
1. Free or Paid Tool.
The first thing that you are going to want to do when it comes to performing keyword research for dentist client in the Chicago area is figuring out whether or not you are going to invest in a paid keyword research software. While you can utilize free resources to do this kind of the investigation, you can cut a significant amount of time off the process by investing in some paid tool. Whether you opt to go for Google’s own free AdWord Keyword Research Tool or a paid research tool, you should be able to achieve the same results.
2. Make a List Of Relevant Topics.
When it comes to finding the right keywords, you will first want to come up with a list of relevant topics about your niche. By doing this, you should be able to successfully come up with a list of different terms that you can target based on the number of searches they generate within the local area. This is going to go long ways towards maximizing your results and being able to target the right keywords for the dental niche.
3. Long Tail.
When it comes to getting the best keywords to focus on, you will want to be sure that you do not forget about long tail keywords. An Example of a long tail term can be; dental search engine optimization. These are keywords that are often short phrases. By going after these kinds of keywords, you are going to encounter much less competition. As a result, they are going to be much easier to rank for in the short term. While you do want to target the most frequent and used keywords within your niche as a long-term play, it is not something that you should expect to generate results from in the near future.
Overall, there are a lot of different things that you are going to want to consider when it comes to researching and finding the right keywords to target. By following the tips above, you should be able to successfully find the right keywords to target that are going to provide you with the biggest gains in your traffic from the search engines.
We hope you like the video we shared with you! This will explain in much more detail on what you need to be careful about and how things work in SEO.
Some SEO experts have used dishonest means in an attempt to trick Google into giving them high rankings in the search results. They have done this through using tactics like Black Hat SEO to try to fool Google. These activities are not encouraged by Google, and they are continuously fine tuning their search algorithms to get rid of those types of practices.
The primary objective of Google is to make sure that it is always delivering relevant search results for users that they also find to be timely and exciting. If they don’t continue to do this, then many people might stop using Google and their search engine which would threaten the $30 billion in revenues that it earns from search advertising. Google is also faced with competition from fast-growing social platforms like Facebook that are providing indirect alternatives to Google (there are constant rumors that Facebook is building a social search engine of its own). So if Google doesn’t keep delivering then its entire existence could be threatened by extinction.
1. Unique Content
Google loves unique and great content. Curation and content creation have risen in importance as a valuable marketing tool over the past couple of years. The web is used by people to find information, which is why Google values unique content so highly. Creating great content that is just begging to be shared like ebooks, blog posts and videos has a significant side benefit as well. This advantage is that individuals will link to your blog or website and therefore Google gives you major points in its search engine algorithms the more often some backlinks point back to your site and blog from other respected websites.
That is where the offsite optimization tactic starts to become famous make its presence felt. It is something that should be incorporated into your SEO strategy. It is the final phase of getting Google to favor your site.
2. Off-page Optimization
In general, SEO expert agrees that off-page link building contributes around 65% of any SEO campaign’s effectiveness. Building links or off-page optimization is the most significant activity by far that you can do to help get your website highly ranked within the search engines. Backlinks are the key driving force behind this.
A backlink refers to a link that is clicked on to be taken to a different page. Backlinks are critical since they are votes for your webs pages that let the search engines that know that other websites like and use your page to get information from. The more sites that vote or link to your web pages, the higher your rankings are going to be. However, not all votes carry the same weight. Some links from major websites, such as facebook.com, amazon.com or australia.gov.au are going to be more valuable than ones coming from lesser known sites.
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