Category: Chicago

5 Ways To Improve Your Chicago SEO Right Away

User-friendly websites, which have high usability are usually rewarded by the search engines. Google favors keyword rich sites as well as those that demonstrate user engagement. If visitors stay on your website longer, repeat their visits, and view more pages, your SEO ranking will improve.

1. Quality, Relevant, Useful Content

The amount of time that visitors spend on your website is known as “dwell time” and is an SEO ranking factor. Offering quality and useful content on your website translates to visitors staying on your website for longer to consume the information and ultimately increase the dwell time. 2,000 to 2,500 words is the ideal content length according to research for the highest ranking in the search engine results. Word count is not the only important factor in SEO because nobody will consume your content if it does not offer value. The good thing about longer content is that it gives you the chance to include more keywords, include more outbound links, offer more value, and get visitors to commit more time reading to increase the dwell time. You should also aim to create highly useful content because when people bookmark it on Chrome, you will enjoy a boost in your Google ranking.

2. Page Load Speed

Bing and Google both use page load speed as a ranking factor. Visitors may leave your website if they have to spend additional time even just a few seconds for pages to load. This can affect your dwell time, reduce the number of pages viewed, and increase the bounce rate ” all which could translate to a lower SEO ranking. You can increase the page load speed in a variety of ways including optimizing the image sizes, reducing the number of redirects, using fewer plug-ins, ensuring that code is streamlined and clean, and using caching plug-ins. Research shows that you can increase the conversion rate by using good quality images. Optimizing your images properly can help you take advantage of photos to improve a visitor’s experience, increase trust, and generate empathy without inhibiting the page load time, which has the power to affect SEO rankings. Our tip for you would be to aim at the fast speed. Google will only love your website and you will be rewarded in the end.

3. Image Files Names

You can also ensure that images work hard for you on the SEO front in other ways besides image sizing and file format.You signal the relevancy of your content to the search engines using keywords for the caption, description, title, alt tag, and image file name.


4. Header Tags

Nobody loves running into a wall of text. Properly formatting your content helps to improve the user experience of your website tremendously. It makes your readers more willing to take the time to read your content and even come back for more, ultimately signaling your relevancy to the search engines. Using header tags correctly helps break up content into readily utilizable and readable sections. To improve the user experience and by extension the SEO ranking you can easily insert header tags in WordPress.


5. Outbound Links

To ensure that content is more relevant and useful. You should link out to authority websites for more in-depth information that your readers can easily use. Linking out to highly respected authority sites increases the relevancy of your content and a number of time visitors spend on your website and sends trust signals to the search engines and ultimately improve your SEO ranking. Still, more is not always better. Having too many outbound links can be a distraction and can make your content harder to navigate.

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How To Perform Keyword Research For a Dental Client In Chicago

Keyword research is easily one of the most important activities to address when it comes to Search Engine Optimization. Being able to research your market’s ideal keywords adequately and key phrases such as any search engine optimization companies will allow you to recognize and target all of the keywords that generate a lot of ‘buying’ traffic within your niche. This is ultimately going to help you optimize the traffic that comes to your website, and maximize the amount of traffic that you can get to your site as well. With that being said, it is just as important to know how to perform keyword research properly for a respective industry. Below, we will be going some of the different tips that you should utilize to perform keyword research for a dental client in Chicago.

Tips To Perform Keyword Research For a Dental Client In Chicago:

1. Free or Paid Tool.

The first thing that you are going to want to do when it comes to performing keyword research for dentist client in the Chicago area is figuring out whether or not you are going to invest in a paid keyword research software. While you can utilize free resources to do this kind of the investigation, you can cut a significant amount of time off the process by investing in some paid tool. Whether you opt to go for Google’s own free AdWord Keyword Research Tool or a paid research tool, you should be able to achieve the same results.

2. Make a List Of Relevant Topics.

When it comes to finding the right keywords, you will first want to come up with a list of relevant topics about your niche. By doing this, you should be able to successfully come up with a list of different terms that you can target based on the number of searches they generate within the local area. This is going to go long ways towards maximizing your results and being able to target the right keywords for the dental niche.

3. Long Tail.

When it comes to getting the best keywords to focus on, you will want to be sure that you do not forget about long tail keywords. An Example of a long tail term can be; dental search engine optimization. These are keywords that are often short phrases. By going after these kinds of keywords, you are going to encounter much less competition. As a result, they are going to be much easier to rank for in the short term. While you do want to target the most frequent and used keywords within your niche as a long-term play, it is not something that you should expect to generate results from in the near future.

Overall, there are a lot of different things that you are going to want to consider when it comes to researching and finding the right keywords to target. By following the tips above, you should be able to successfully find the right keywords to target that are going to provide you with the biggest gains in your traffic from the search engines.

We hope you like the video we shared with you! This will explain in much more detail on what you need to be careful about and how things work in SEO.