User-friendly websites, which have high usability are usually rewarded by the search engines. Google favors keyword rich sites as well as those that demonstrate user engagement. If visitors stay on your website longer, repeat their visits, and view more pages, your SEO ranking will improve. This is more likely to happen the more user-friendly your site is. If you would like to improve your seo Chicago ranking, here are five elements that will increase usability and SEO ranking.
1. Quality, Relevant, Useful Content
The amount of time that visitors spend on your website is known as “dwell time” and is an SEO ranking factor. Offering quality and useful content on your website translates to visitors staying on your website for longer to consume the information and ultimately increase the dwell time. 2,000 to 2,500 words is the ideal content length according to research for the highest ranking in the search engine results. Word count is not the only important factor in SEO because nobody will consume your content if it does not offer value. The good thing about longer content is that it gives you the chance to include more keywords, include more outbound links, offer more value, and get visitors to commit more time reading to increase the dwell time. You should also aim to create highly useful content because when people bookmark it on Chrome, you will enjoy a boost in your Google ranking.
2. Page Load Speed
Bing and Google both use page load speed as a ranking factor. Visitors may leave your website if they have to spend additional time even just a few seconds for pages to load. This can affect your dwell time, reduce the number of pages viewed, and increase the bounce rate ” all which could translate to a lower SEO ranking. You can increase the page load speed in a variety of ways including optimizing the image sizes, reducing the number of redirects, using fewer plug-ins, ensuring that code is streamlined and clean, and using caching plug-ins. Research shows that you can increase the conversion rate by using good quality images. Optimizing your images properly can help you take advantage of photos to improve a visitor’s experience, increase trust, and generate empathy without inhibiting the page load time, which has the power to affect SEO rankings.
3. Image Files Names
You can also ensure that images work hard for you on the SEO front in other ways besides image sizing and file format.You signal the relevancy of your content to the search engines using keywords for the caption, description, title, alt tag, and image file name.
4. Header Tags
Nobody loves running into a wall of text. Properly formatting your content helps to improve the user experience of your website tremendously. It makes your readers more willing to take the time to read your content and even come back for more, ultimately signaling your relevancy to the search engines. Using header tags correctly helps break up content into readily utilizable and readable sections. To improve the user experience and by extension the SEO ranking you can easily insert header tags in WordPress.
5. Outbound Links
To ensure that content is more relevant and useful. You should link out to authority websites for more in-depth information that your readers can easily use. Linking out to highly respected authority sites increases the relevancy of your content and a number of time visitors spend on your website and sends trust signals to the search engines and ultimately improve your SEO ranking. Still, more is not always better. Having too many outbound links can be a distraction and can make your content harder to navigate.
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